Oct 10, 2015 · Lush Australia is in a bit of trouble with the law, thanks to the brand’s Go Naked campaign. The Advertising Standards Bureau has asked the brand to remove the
We campaign for many issues across the spectrums of human rights, protection and environmental preservation.
This week, Lush staff went naked to get the message out: packaging is waste. As employee Wendy Reiding of Wimbledon points out, "the main bits were covered." Staff wore a white apron with the
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Disposable packaging from our food, cosmetics and most everything else we buy generates an enormous amount of waste. In just one year, a single person uses up to 200 pounds of plastic, 60 pounds of which are immediately thrown away.
The stripped-down stunt is part of a nationwide campaign that Lush is kicking off to educate the public about how much waste and pollution is generated by excess product packaging.
In the summer of 2007 Lush staff had a very cheeky day of campaigning against the over packaging of products – they went naked! On the 12 July (at noon sharp!) in 55 cities in the UK, Lush staff took to the streets to raise awareness of the environmental crisis being brought on by the over packaging
Lush staff show up to work completely NAKED to protest excessive use of packaging and raise awareness about its harmful impact on the environment. Lush Naked Employees Packaging Campaign Stunt;
The advertising campaign featuring a diverse group of women posing nude alongside LUSH products was meant to be a statement on the wasteful packaging that is arguably typical of many other stores.