Understanding Sex in Advertising sex – like any other advertising tool – needs to be used selectively, targeting the correct audience in the correct context if it’s going to succeed at

A consideration of sex and advertising necessitates the clarification of terminology at the outset. Sex, gender, sexism, sexuality , and so on, often lack clarity and specificity in everyday language.

"Advertisers use sex because it can be very effective," said researcher Tom Reichert, professor and head of the department of advertising and public relations in the UGA Grady College of

Understanding Sex in Advertising sex – like any other advertising tool – needs to be used selectively, targeting the correct audience in the correct context if it’s going to succeed at

Simply put, sex in advertising is the use of sexually provocative or erotic imagery (or sounds, suggestions, and subliminal messages) that are specifically designed to arouse interest in a particular product, service or brand.

For years now, many have confidently chanted, “Sex Sells!” This clichéd mass-market communicative memo has rung in the ears of many. While the goal in advertising is to tactically present a

Sex appeal in advertising is generally viewed as an effective strategy to attract attention to your brand. The pervasiveness of this approach is evidence of the fact that companies believe it

For years now, many have confidently chanted, “Sex Sells!” This clichéd mass-market communicative memo has rung in the ears of many. While the goal in advertising is to tactically present a

Sex and marketing: how to use sex in your advertising If you ever wondered whether using sex in advertising helps to sell, here is the answer: it does. Actually, it is one of the strongest and most effective selling tools.

Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery does not …